wavemaker

INTERNSHIP

Wavemaker is the second largest media agency network in the world, with domestic and international clients

As Media Planning and Content Strategy Intern, I...

‚Äč

  • Rotated as a Content Strategy intern on the IKEA team and Media Planner intern on the Deloitte team

  • Created a full media campaign for DoorDash client 

  • Worked with a team of 12 (IKEA) to brainstorm content and experiential strategies and executions for client campaigns, handling a budget of $2M

  • Utilized Ipsos, Knotch, and Moat to analyze and interpret competitive data, focusing on consumer research, target market media consumption habits, and communication strategies to present learnings and recommendations to the client

DoorDash Media Campaign Deck

  • LinkedIn - Black Circle
  • Instagram - Black Circle

© AMY XIE 2020