Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on High Intensity Interval Training that blend cardiovascular and strength training

As a Content Strategist for Orangethoery Fitness, I...


  • Produced original content for brand's Instagram, Twitter, and Instagram

  • Collaborated with Account Managers and Creatives to work closely with the client

  • Regularly reviewed the social & digital work of competitors & industry leaders to constantly stay at the forefront of fitness trends

  • Partnered with media specialists to create consistent social content calendar

  • Utilized Facebook analytics tools to monitor performance of content and audience engagement

  • Collaborated with OTF student ambassadors to produce and showcase the college fitness perspective

  • LinkedIn - Black Circle
  • Instagram - Black Circle

© AMY XIE 2020