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ORANGETHEORY FITNESS
CLIENT WORK
Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on High Intensity Interval Training that blend cardiovascular and strength training




As a Content Strategist for Orangethoery Fitness, I...
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Produced original content for brand's Instagram, Twitter, and Instagram
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Collaborated with Account Managers and Creatives to work closely with the client
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Regularly reviewed the social & digital work of competitors & industry leaders to constantly stay at the forefront of fitness trends
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Partnered with media specialists to create consistent social content calendar
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Utilized Facebook analytics tools to monitor performance of content and audience engagement
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Collaborated with OTF student ambassadors to produce and showcase the college fitness perspective
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