OTF | amyxie

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ORANGETHEORY FITNESS

CLIENT WORK

Orangetheory Fitness is a privately owned fitness franchise based in Boca Raton, Florida. It offers group personal training workouts based on High Intensity Interval Training that blend cardiovascular and strength training

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As a Content Strategist for Orangethoery Fitness, I...

Produced original content for brand's Instagram, Twitter, and Instagram
Collaborated with Account Managers and Creatives to work closely with the client
Regularly reviewed the social & digital work of competitors & industry leaders to constantly stay at the forefront of fitness trends
Partnered with media specialists to create consistent social content calendar
Utilized Facebook analytics tools to monitor performance of content and audience engagement
Collaborated with OTF student ambassadors to produce and showcase the college fitness perspective

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